In Tibetan Buddhist and Hindu traditions, Shambhala (Tibetan: bde byung, pron. ‘De-jung’) meaning “Source of happiness”, is a mythical kingdom or hidden place somewhere beyond the snowpeaks of the Himalayas. The kingdom is mentioned in various ancient texts, including the Kalachakra Tantra. It was in the 1800’s when the Western culture has first started to hear & read about what the word “Shambhala” means.
Why did we choose the name “Shambhala” for us?
The concept of Shambhala plays an important role in Tibetian religious teachings and has particular relevance in Tibetian Mithology about the future. However, with all do respect to that, we were more interested in the “idea” of Shambhala.
As with many concepts in the Kalachakra*, the idea of Shambhala is said to have outer, inner and alternative meanings. The outer meaning understands Shambhala to exist as a physical place, although only individuals with the appropiate karma can reach it and experience it as such. The inner and alternative meanings refer to more subtle understandings of what Shambhala represents in terms of one’s own body and mind (inner) and during meditative practice (alternative). These two types of symbolic explanations are generally passed on orally from teacher to student.
And for some, Shambhala is a kingdom that one can find within himself/herself. It is the source of tranquility indeed, the place where you find your peace within. It does not have to be a physical place.
When you add up “the power of our own thoughts” & “the ability to find our happiness by ourselves in meditation” to this idea, it becomes easier to understand why we chose this special name for us.
While wearing our products we want your mind & body should be in harmony to find your inner peace, your source of tranquility, your place of happiness.
Kalachakra Tantra: The Kalachakra is a term used in Vajrayana Buddhism that means wheel of time or “time-cycles”. “Kālacakra” is usually used to refer to a very complex teaching and practice in Tibetan Buddhism.
1- Victor M. Fic, The Tantra (Abhinav Publications, 2003), 49.
2- Alexander Berzin, Shambhala: Myths and Reality, Moscow, Russia, June 2010 – http://studybuddhism.com/web/en/archives/advanced/kalachakra/shambhala/shambhala_myths_reality/transcript.html
4- Shambhala, http://www.newworldencyclopedia.org/p/index.php?title=Shambhala&oldid=920314 (cited as of December 26, 2016).